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Brand Strategy & Development | Marketing | Copywriting | Public Relations
Part Strategist, Part Storyteller, All-In Creative
I believe that every brand story is made up of small, powerful moments—the kind that stick with you, even after the screen goes dark. A headline that makes you pause. A visual that lingers. A message that feels like it was written just for you. String enough of those together, and you’ve built a brand people remember.
That’s the lens I bring to my work.
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Originally from Florida and now based in Colorado, I’ve shaped my creative perspective through travel, outdoor adventures, and a lifelong love of new experiences—from lacrosse fields to snow-covered peaks, rock walls, skate parks, and the front row of live shows. These moments—whether shared with my husky mix, Pepper, or sparked by a new place halfway across the world—remind me that there are millions of ways to connect, feel, and engage.
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I channel that spirit into building ideas that stick. Whether it’s developing a bold messaging platform, crafting a campaign that breaks through, or scripting a video made to go viral, I’m passionate about turning fleeting moments into lasting impact.
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I’m the girl with the ideas—and I can’t wait to help bring yours to life.
POV: You're scrolling my camera roll.
Experience
2023 - Present
Brand Strategist & Copywriter
Worboys Design
As a Brand Strategist and Copywriter, I develop brand identities and messaging platforms from the ground up, as well as lead strategic brand refreshes to ensure relevance and resonance. My work is grounded in in-depth market research, which informs comprehensive marketing strategies that serve as the foundation for all brand efforts. I also create compelling, on-brand content for websites and a variety of marketing materials, ensuring consistency across every touchpoint.
2022 - 2023
VP of Public Relations, West
Lou Hammond Group
In this role, I led the development of annual media strategies for multiple clients, setting clear press goals, messaging, and tactical plans for outreach and partnerships. I managed day-to-day operations, oversaw a team of five account executives and marketing managers, and handled both client PR budgets and our Denver office’s P&L. I also played a key role in new business development by crafting RFP responses and presentations, and introduced improved reporting tools like Cision to enhance KPI tracking and performance reporting
2019 - 2022
Senior Manager of Brand Marketing
LIV Sotheby's International Realty
In my role as Senior Manager of Brand Marketing, I provide strategic direction that guides all external brand marketing and communication campaigns on behalf of LIV Sotheby's International Realty including email marketing, social media, video production, printed marketing materials, public relations, magazine copy, and more.
2018 - 2019
Brand Manager & Public Relations Specialist
Brand Iron
As the Brand Manager and Public Relations Specialist at Brand Iron, I lead a team of graphic designers, web developers, and content writers to help businesses rebrand, refresh, and reenergize their marketing strategies.
2015 - 2018
Public Relations Coordinator
Merit Mile
Working closely with the Director of Public Relations, I crafted important press releases on behalf of my clients, pitched story content to targeted publications, and developed content marketing and social media plans for clients in a variety of industries.