Brand Strategy & Development | Marketing | Copywriting | Public Relations 

LIV Sotheby’s International Realty (LIV SIR) is pleased to announce that the Sotheby’s International Realty® global network achieved a record US$204 billion in 2021 global sales volume, a 36% increase in sales growth year over year. The brand’s U.S. sales volume grew by 33.8% year over year, significantly outpacing the National Association of REALTORS® national increase of 20.6% from the prior year,¹ underscoring the brand’s leadership in the high-end market.

​

Reinvigorated Interest in Cities & Continued Strength in Secondary Markets Fueled Sales
With remote and hybrid work models influencing buyer behavior in 2021, cities, secondary markets, and resort areas continued to produce high demand and increased prices. In the U.S., areas such as Colorado, Florida, and Hawaii saw record performances.

 

As Colorado’s leading luxury and lifestyle-focused real estate brokerage, LIV SIR can confirm that many of the state’s communities, including Denver Metro, have seen unprecedented growth in the past few years. In a year-over-year comparison of 2021 to 2020, Denver Metro saw the number of properties sold increase by 0.3% to reach a total of 61,515 listings sold. In the resort markets, many popular vacation and second-home communities also saw the number of listings sold increase. For example, in Crested Butte the number of sold listings in 2021 rose by 10.8% over 2020, according to LIV SIR’s Resort Report. Overall, LIV SIR achieved a total sales volume of more than $7.2 billion in 2021.

​

An Award-Winning Year for the Brand’s Innovative Technology and Offerings
Sotheby’s International Realty continued to lead the industry with its technology and marketing efforts. Sothebysrealty.com saw more than 46 million visitors in 2021, a 25% increase year over year and the most visits to the website in its history. The site was also named Best Real Estate Website in the People’s Choice Category by the 25th Annual Webby Awards, recognizing the brand’s efforts to introduce translations in 14 languages, nearly 60 currency conversions, and a mobile-first approach to emphasize the method in which today’s clients are buying and selling homes.

Sotheby’s International Realty was also awarded the honor of 2021 Top Luxury Brokerage by Inman, the industry’s leading source of real estate information. The prestigious award is a testament to the brand’s achievements in luxury marketing, record-breaking sales, and high-quality service.

​

Locally, LIV SIR was named the No.1 Sotheby’s International Realty affiliate group – further solidifying the brokerage’s position as a leader in luxury and lifestyle-focused real estate in Colorado and beyond.

​

To learn more about how Sotheby’s International Realty can help you achieve your real estate goals, visit livsothebysrealty.com.