BOULDER, Colorado—October 8, 2018 Newton Running, a athletic shoe brand focused on making responsive shoes for outdoor and running enthusiasts, announced today that it will be supporting National Runner’s Safety month with a focus on women’s safety.

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National Runner’s Safety month starts in November but in light of the recent press coverage of women’s issues, specifically women’s safety, Newton Running decided to do something to help female athletes protect themselves while exercising. Starting on October fifteenth, the shoe brand will be offering free personal alarm systems, provided by Sabre, with each purchase of women’s running shoes. Newton Running will also be teaming up with Skirt Sports and Way of the Crane martial arts studio in Boulder, Colorado to provide a free self-defense class, taught by Sensei Melanie Murphy. Additionally, beginning mid October, Newton Running will be posting safety tips from a partnering police department on staying safe while exercising on their social media platforms.

 

These combined efforts are aimed at educating and protecting women so that they can continue participating in a sport they love with peace of mind. Newton Running will also release a brand new running shoe, the all-black Gravity with glow-in-the-dark sole, in November that will increase visibility while running at night.

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“Women’s safety has been a big topic in the news recently due to the increasing number of incidents involving female athletes and the political climate. I just feel like what better time than now to support a cause that affects so many people and bring awareness to an issue that impacts our country’s culture,” says Jerry Lee, CEO of Newton Running. “As a husband, father and grandfather to some amazing women, this cause is near and dear to me heart.”

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About Newton Running

Newton Running creates performance shoes specifically for runners and outdoor recreationists. The brand, which is headquartered in Boulder, Colorado, was built and is operated by runners for runners and strives to help athletes improve their form and abilities. The company also maintains a B Corp status; a certification which exemplifies Newton Running commitment to social and environmental accountability. Learn more about Newton Running at www. NewtonRunning.com