Brand Strategy & Development | Marketing | Copywriting | Public Relations
LIV Sotheby's International Realty's Social Media
As the largest Sotheby's International Realty affiliate in the world, and one of the most productive real estate brokerages in the nation, LIV Sotheby's International Realty must effectively market its listings, provide a high-end brand experience, and attract new audiences through all mediums - especially social media.
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Strategy:
Utilize Original Current Trends to Increase Brand Awareness
Instead of solely posting the brokerage's active inventory online, LIV Sotheby's International Realty developed a variety of custom graphics and videos to showcase its properties, brokers, and brand in a way that felt more genuine to our followers. This was accomplished by staying on top of the latest social media trends i.e. motion graphics, short-format videos (Reels), and more.
Objective:
Grow Our Following to Drive Business
According to the National Association of REALTORS, 47% of real estate businesses report that social media results in the highest quality leads versus other sources. With the generational wealth shifting putting more millennials in the position to buy homes, having a creative, engaging, and active social media presence is a must in the real estate industry.
Results:
Utilize Original Current Trends to Increase Brand Awareness
As a result of this campaign, LIV Sotheby's International Realty's social sphere of influence grew by 77% in a period of one year and has become the most followed, local real estate brokerage within its respective markets.
Social Samples
